The CEO's Balancing Act: Prioritizing Intuition and Alignment Business with Brandy Mabra
In this episode of the CEO Wingwoman Podcast, Christy welcomes Brandy Mabra to the show to discuss strategies for successful business growth. Brandy is the CEO of Savvy Clover Coaching and Consulting, and shares insights from her 15 years of experience in transforming private practices. Christy and Brandy discuss the challenges faced by private practice owners, emphasizing the importance of focusing on business and leadership skills as a founder. Brandy highlights the need for transparent communication with teams, setting clear expectations with those around you, and embracing risk-taking. Tune in to hear Brandy’s valuable insights around strategies for building a thriving business.
Listen in as we speak about:
Starting a brand without business experience
Scaling a private practice for long term success
Setting employee expectations and boundaries
And much, much, more!
Starting a brand without business experience
Christy and Brandy discuss the challenges many entrepreneurs face when starting a business for the first time. Brandy, a seasoned CEO and founder, points out that while technical expertise is crucial in any business, lacking business experience can be an advantage in some cases, as new entrepreneurs often bring innovative perspectives to challenges of business.
She elaborates on the importance of recognizing your limitations and seeking guidance from mentors or investing in coaching throughout your journey. Brandy stresses the significance of learning business skills on the fly, being open to learning from mistakes, and having a strong foundation of leadership skills. She shares that she believes building a business is similar to raising a child; demanding a delicate balance of compassion and strategic decision-making. Although starting a business without prior experience presents challenges, it offers a unique pathway for innovative thinking for individuals who are willing to learn, adapt, and seek mentorship.
Scaling a private practice for long term success
Many practice owners Brandy works with are looking to scale their business for long term success, which is what she works with them closely to achieve. She shares with Christy the importance of understanding your audience and their specific needs as the base for building a successful brand. She also shares that identifying a niche and tailoring your services to fulfill that demand can foster fast growth. Personalized and effective communication with your clients is also highlighted as an essential component in building long-term relationships, creating trust, and obtaining referrals.
To achieve long term success, you must focus on the elements of your business that allow it to run efficiently. Systemizing and automating aspects of your private practice to save time while ensuring consistency in service quality as your practice grows should be a main focus, Brandy shares. She also recommends developing a strong online presence through a professional website and using social media to reach a broader audience.
Setting employee expectations and boundaries
Assuming employees inherently know what is expected of them is a mistake a lot of small businesses make - that can be easily avoided. Brandy talks about the importance of setting clear employee expectations and boundaries within a private practice with a comprehensive job description, outlining responsibilities and performance benchmarks. Open communication is a focus for Brandy as well; by regularly checking in with employees about their roles, tasks, and challenges, practitioners can foster a supportive environment and provide constructive feedback.
Boundaries are addressed as a fundamental part of maintaining a professional workplace. Brandy emphasizes the importance of distinguishing between personal and professional interactions. She also recommends that founders set specific guidelines on appropriate topics for conversations and behaviors within the workplace. Aligning on this creates an environment everyone
Connect with Brandy:
Instagram- Savvy Clover Coaching
Instagram - Private Practice CEO
Join Brandy’s Free Seminar; Scale Your Practice
Connect with Christy Bowie Financial Solutions:
Join the FREE Business Owners Community
Music from Uppbeat (free for creators!):
https://uppbeat.io/t/atm/on-a-journey
License code: JYEEKQFXETP7AT79
